72% of workshop customers use the internet before booking their car in for a service. Furthermore 47% of customers visited the workshops website prior to booking in their next service. This underlines the importance websites have on the success of a workshop.
There's no point having a website if it doesn't have the features your customers are looking for.
Here are 5 MUST HAVE features that your workshop website needs to have.
1. Booking form
It may seem like a no-brainer, but you would be surprised how many workshop websites don't have a booking form. Many workshops simply leave their number and address. The problem with this is it makes the customer do all the work.
Having an easily accessible booking form on your website will allow customers to book in their next service without needing to call your workshop. Customers can submit the form at any time, day or night when it suits them best.
2. Reviews and testimonials
Don't understand the importance of online reviews? Statistics show that 81% of buyers base their buying decisions on a business' online reviews. Customers want to see what you have done in the past, prior to booking their car in.
A simple page that includes your customers reviews is a quick and easy way to grow your workshop.
3. Services list
Another no-brainer that is often missed. A service list is a complete list of all the services provided by your workshop. If a potential customer cannot quickly see what services you provide, they will go elsewhere.
Customers don't have the patience anymore to call a workshop to find out what they offer. Having a simple list of all the services you provide will reduce the customers research time and increases the chances of them becoming a full paying customer.
Many Workshops fail to include the price of their services online. Having a price allocated on your website can help entice the customer to book in on the spot. The customer can plan, budget and prepare before hand when they know the price of a service.
No matter what industry you are in videos are the best way to capture someone's attention. A video separates the need of reading countless amounts of text. Adding a video to your website provides a key point of difference between your workshop and the competition.
How easy is it to get a workshop website?
A common misbelief is websites are expensive. Setting up a professional tailor made workshop website can be as cheap as $16 a week. Gain 1 customer a week and the website is well and truly paid for.
At Workshop Mate we create professional, user-friendly websites that capture consumer attention. With complete one-on-one training, and 24/7 support, we are with you every step of the way.
To find out more about Workshop Mate websites click here.
To enquire please call us on 1300 473 744 or submit the form below.
Getting your website up and running is easy. Enquire today!