72% of mechanical workshop customers use the internet before booking their car in for a service and a furthermore 47% of customers visited the workshops website prior to booking in their next service. This underlines the importance of a user friendly and accessible workshop website.
There's no point having a website if you don't have the features your customers are looking for. Whether you are an expert, beginner, or anything in-between, we have the complete guide that outlines the 5 must have features for your mechanical workshop website.
1. Booking form
It may seem like a no-brainer, but you would be surprised how many workshop websites do not have a booking form. The most common feature used by workshops is simply leaving the number of your workshop and requiring the customer to call during business hours.
Having an easily accessible booking form will allow your customers to book in their next service without needing to call your dealership. Customers can submit the form at any time, day or night and when it suits them best. An accessible booking form will reduce the risk of the lead bouncing to a competing workshop.
2. Reviews and testimonials
Don't understand the importance of online reviews? Statistics show that 81% of buyers base their buying decisions on a business' online reviews and testimonials. Customers want to hear what you have done in the past, the service provided and what you can do for them prior to bringing their car in for a service.
A simple page that includes all your customers reviews and testimonials is a quick and easy way to increase your customers and grow your workshop.
3. Services list
Another no-brainer that is often missed on many automotive workshop websites. A service list is a complete list of all the services provided by your workshop. If a potential customer cannot quickly find out what you provide, they will likely go to a competitor who does.
Customers nowadays do not have the patience to call up workshop after workshop enquiring about the different services they provide and if they can service their particular car. Having a simple list of all the services you provide will reduce the customers research time and significantly increases the chances of them becoming a full paid customer.
Another feature that can go a long way is having your pricing added to your website. Many Workshops fail to include the price of their services and just have a number or email address. This requires the customer to call to receive the price.
Having a price allocated on the workshop website can help entice the customer to book in. The customer can plan, bdget and perpare before hand when knowing the price of the service, rather then having to make call after call or even wait until after the service is complete.
No matter what industry you are in videos are the best way to capture someone's attention. A video separates the need of reading countless amounts of text. Adding a video to your workshop website also provides a key point of difference between your workshop and your competitors.
Videos introducing your workshop, the services you provide, past customer testimonials, and instructional guides are all great examples of topics that can be used for video content.
How easy is it to get a complete workshop website?
One of the common misbeliefs is that the cost of a website is so large that it is not worth the investment. Setting up a professional tailor made workshop can be as cheap as $16 a week . Get 1 customer a week and the website is well and truly paid for.
At Workshop Mate we create professional, SEO, user-friendly websites that capture consumer attention. With complete one-on-one training, full onboarding and 24/7 support, we are with you every step of the way.
To find out more about Workshop Mate websites click here .
To enquire please call us on 1300 473 744 or submit the form below.
Getting your website up and running is easy. Enquire today!