5 Reasons Why Workshops MUST HAVE A Professional Website Today

23 Aug 2019

Workshop Websites

You may have spent years building your reputation through word of mouth and referrals. You want to continue this momentum. That’s where a website can make a difference. Studies show at least 81 percent of car owners today begin their research online before visiting a business website. Learn why your workshop MUST HAVE a professional website today.

#1 - Online search is the top method Australians now use to find any business

At least 81 percent of prospects today begin their research online before they visit a business website to learn more about its services. They no longer rely on word of mouth. If you don’t have a website, there is no chance of reaching them.

Here’s an example of people looking for a car mechanic in Penrith.

Penrith Car Mechanic Website

Data shows over 1,000 searches for Penrith mechanics in just one month.

If you don’t have a website, prospects will not find you. You will lose significant business because these 1,000 leads will visit your competitor’s website and workshop.

A website that matches these top phrases will appear in Google, which makes it easier for prospects to find you and visit your workshop. Just 5 percent of these 1,000 leads could give you 50 new customers overnight.

#2 - Customers look for credibility

Search mechanic website

Most prospects today go online to find workshops and believe websites offer more credibility. In fact, 48 percent of Australian people claim they won’t trust a business without a website.

If you don’t have a website, prospects may view your workshop as too small or too new. This will limit your ability to attract new customers.

#3 – Ability to provide details about products and services 24/7

Prospects research businesses when it’s easy for them. This could be before or after regular working hours or on weekends.

Even though your workshop is open only on weekdays, details on your website like services offered and customer reviews are available 24/7. This allows visitors to learn more about your workshop at their convenience. You’ll have a much better chance of turning a lead into a paying customer.

#4 – Helps you use your time more productively

Car Mechanic

When you spend time during working hours to take calls, write emails and prepare quotes, you lose precious time and productivity.

A call from a prospect about your opening hours and location could take several minutes out of your day. When you multiply your time by the number of calls, you’ll realise how many hours get wasted every day.

But if you answer these common questions on your website, you may not need to take as many calls. You can focus on more valuable and money-making tasks to make your workshop more productive.

#5 – It’s heaps cheaper than you think

Mechanic Website

Many workshops wrongly assume that websites are expensive to create. But it is so much cheaper than you think.

From as little as $16 per week with Workshop Mate, you can get a professional business website that helps you build your workshop brand and attract new customers.

It’s also a genuine business expense, which means you can get a tax write off. Getting a website is so affordable and easy, giving you new opportunities to get more leads and grow your workshop.

If you’re looking for a website that delivers great results and opens new doors for you, call the Workshop Mate team on 1300 473 744 to find out how we can help you.