Let’s face it, we live in a digital world now, there’s not a day that goes by that we don’t use social media. Years ago, reputation and word of mouth was the main way workshops grew their customer base. Now there is social media, which can help grow your workshop quickly and easily!
To put things into perspective 18 million Australians use social media daily. Just think about the potential!
Here's how to use social media to grow your Workshop:
Set up a business Facebook and Instagram page
Facebook and Instagram are the two most used social media platforms online. The first thing you need to do is set up a business page on both platforms.
Setting a business page gives you access to reports, data and insights that can be used in the marketing process.
The key benefits of starting a Facebook and Instagram page are:
- You can connect with customers in real time
- Increases your customer reach
- Free to create
- You can implement advertisements
Personalise your content
The first thing you should do after you have set up your business pages is to post personalised content.
Posting stock images from the internet gives the impression that the page is not legitimate.
The essentials for your page are to use your business logo as your display picture and an image of your workshop as your cover photo.
The about section should include a summary of who you are and the services you provide.
Once all the essentials are set up its important to start posting content.
Encourage your customers to “check in”
One of the best strategies to use when using social media is to encourage your customers to check in to your page.
When someone checks into your business page, an update is posted to the individuals timeline, which means, anyone who interacts with that individual can see that they have recently been to your workshop. This opens the door to potential future customers and also builds your awareness.
Ask your customers to leave a Facebook review
Statistics show that 81% of customers base their buying decision on your online reviews. A common misconception is that Google is the only avenue for customers to leave a review. However, Facebook also provides a review section.
After you have serviced or repaired a customer’s car, ask them if they can rate the experience on your Facebook page. Potential customers want to see what your workshop has done for others before spending a large sum of money. Leads who come across a page and see countless positive reviews will be more enticed to attend your workshop instead of those who don't.
Grow your following
There’s no point having a social media account if you don’t have an audience to market to. There are a few ways you can grow your following without spending money on advertising.
Everybody loves a bargain! A great way to grow your workshop is by promoting certain offers or discounts you may have. Have a great discount of tyres? Overstocked on oils? Create a post and let your followers know.
A trap most businesses fall into is creating a page and letting it sit there. The main reason why you won’t see returns is because your not to posting content. Social media websites favour pages who engage with their users.
When your business posts frequently, you will be displayed higher on your followers timeline.
Thank you for reading we hope you enjoyed the post!
About Workshop Mate
Workshop Mate by Jeal is an all-in-one web-based workshop management system designed to simplify your processes and streamline your business. From parts inventory, to quotes, and everything in-between – Workshop Mate has all the tools needed to operate a successful Workshop.
Learn more about Workshop Mate and its features here.