How to use social media to grow your workshop

01 Mar 2021

Let’s face it, we live in a digital world now, there’s not a day that goes by that we don’t use the internet or in particular social media. Years ago, reputation and word of mouth was the main way workshops grew their customer base. Now there is social media, which can help grow your workshop customer base easily and most importantly cheaply!

To put things into perspective according to industry leading platform We Are Social, 18 million Australians use social media, whether it be Facebook, Instagram, or Twitter. Because of this social media has become a necessity for businesses. Just think about the potential!

To help you get started Workshop Mate has put together a full guide to help you get up to speed with all the different strategies that can be used to grow your Workshop. So, let’s get started!

Set up a business Facebook and Instagram page

The two essential social media pages your business must have is Facebook and Instagram. Facebook and Instagram are the two most used social media platforms online. The first tip is to set up a business page on each website.

Setting a business page instead of a regular account gives you workshop automatic access to insightful reports, data and insights that can be used later to strategically grow and market your workshop. It’s also much easier to manage if you decide you want to implement paid ads at a later stage.

The key benefits of starting a Facebook and Instagram page are:

    • You can connect with customers in real time
    • Increases your customer reach
    • Free to create

Personalise your content

The first thing you should do after you have set up your business pages is to post personalised content. Many businesses often fall into the trap of not including logos, details about their business or post stock photos from the internet.

Leaving out or posting stock images from the internet gives the impression that the page is not a professional business. This often leads to visitors leaving and in cases going to your competitors.

The essentials for your page are using your business logo as your profile / display photo. Your background or cover photo is generally a photo of your workshop

The about section should include a brief run down of the services you provide, your address and your trading hours.

Once all the essentials are set up its important to start posting content, this can include posts about what your workshop is working on, what you have done in the past, customer testimonials or anything in-between. The reason for this is to show off your workshop to visitors who may have never heard about you before.

Encourage your customers to “check in”

One of the best strategies to use when using social media to promote your business is to encourage your customers to check in to your business. This is rarely used by businesses on Facebook, but it is a free tool that can be used to easily grow your business awareness and client list.

When someone checks into your workshop for a repair and a customer has checked in, an update is posted to the individuals timeline, which means, anyone who interacts with that individual can see that they have recently been to your workshop. This opens the door to potential future customers and also builds your workshop awareness.

Ask your customers to leave a Facebook review

Statistics show that 81% of customers base their buying decision on your online reviews, underlining the power that online reviews has on business. A common misconception is that Google is the only avenue for your customers to leave a review. However, Facebook also provides a review section that allows your customers to post reviews and past experiences on your Facebook business page.

After you have serviced or repaired a customer’s car, all you need to do is ask them if they can rate the experience on your Facebook page before they leave. Potential leads want to see or hear about what your workshop has done for others before spending a lump sum of money on their car. Leads who come across your page and see countless positive reviews, testimonials or experiences would be more enticed to attend your workshop due to your proven track record.

Grow your following

There’s no point having a social media account if you don’t have an audience to market to. Gaining followers but there are a few ways you can grow your following without spending money on advertising.

Everybody loves a bargain! A great way to grow your workshop is by promoting certain offers or discounts you may have available. Have a great discount of tyres? Overstocked on oils? Create a post and let your followers know.

Special offers and discounts are another great way to build more followers, you can offer followers a special prize and to enter, ask for a like or to tag a friend in the comments. This grows both your followers list and brand value all at no extra cost.

Consistent posting

A trap most businesses fall into is creating a page and letting it sit there. The main reasons you won’t see returns or results through your social media is due to not posting or updating content. Social media websites favour pages who are active and engage with their users.

For example, when your business posts frequently you will often be displayed higher on your followers timeline. On the flipside when your business does not post often both your followers and the social media website get use to no content therefore not prioritising your content went you eventually post again.

Thank you for reading we hope you enjoyed the post!

Workshop Mate by Jeal is an all-in-one web-based workshop management system designed to simplify your processes and streamline your business. From parts inventory, to quotes, to bookings, to invoicing and everything in-between – Workshop Mate is the system for you.

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