Marketing is one of the most important parts of running an Auto Repair Workshop. With so much competition out there, the marketing strategies that your Workshop uses will determine if you are successful or not.
Here are 5 Marketing Strategies your Workshop Can use to Increase Customers.
1. Online Reviews
81% of Australians use Online Reviews to determine what Workshop to use. One of the best marketing strategies your Workshop can use to increase customer acquisition is Online Reviews.
Customers want to see what your Workshop has done for others before they put their much-loved vehicle in with you. After your shop has serviced or repaired a customer’s vehicle, ask them to leave a review of the service online. The best way to increase your Online Reviews is to offer customers a small incentive, whether it be a discount on a future service, a small gift or anything you may think of. The more positive reviews your Workshop receives, the more customers you will acquire.
Related Article: Customer Trends Changing the Auto Repair Industry In 2022.
2. Referral Program
One of the most inexpensive ways to market your Workshop in 2022 is by introducing a customer referral program. The benefit of introducing a customer referral program is not many Workshops currently use this strategy which makes it a great opportunity for your Workshop to take advantage of it.
The best part about a referral program is creating one is quite cheap and easy. All your Workshop needs to do is inform your current customers of a referral program that you have where they can earn money, future discounts, or any other incentive just for referring a customer to your Workshop. The only cost your Workshop will acquire for a referral program is that of the incentive you give – which makes this such a cheap way to increase your customer base.
3. Online Advertising
If you want to grow your customer base as fast as possible then it’s hard to look past Online Advertising. Online Advertising is always the easiest way to acquire new customers, however the disadvantage is the cost.
The greatest benefit of using Online Advertising is it gives your Workshop the ability to target customers who haven’t heard of your business. Online Advertising is a lot of trial and error, your shop won’t perfect online advertising right away, it will take some time to figure out the right mix. Before your Workshop starts paying for online advertising, it is important you implement a fixed budget spend or you could risk paying large costs.
4. Print Marketing
Even though the world is becoming more and more reliant on digital technology, print marketing is still a great way to market and capture customers, especially in the Auto Repair Industry. A great way to increase your customer base is by advertising in industry specific magazines or local newspapers.
Do some research online and find some relevant mechanical industry magazines and see if they have opportunities for your workshop to market. The benefit of marketing through an industry specific print magazine or newspaper is you are targeting an audience that are relevant.
5. Email & SMS
Not every person who visits your Workshop is going to convert into a full paying customer. But that doesn’t mean your Workshop needs to let them go. When a potential customer enquiries about your services, try to get their Email and SMS, this way you can market to them in the future.
By gaining customer Email and SMS information, our Workshop can send newsletter updates, any promotion you may be running or any other valuable information to them at a later date. Similarly, to point 1 and 2, SMS and Email marketing is relatively inexpensive and won’t set your business back much.
The marketing strategies that your workshop uses will determine whether you are successful or not. The 5 strategies mentioned above are a few great ways your Workshop can increase customers in 2022.
We hope you enjoyed reading this article, to read more article like this, please visit the Workshop Mate latest news page here.
About Workshop Mate,
Workshop Mate by Jeal is an Australian, Web-based, Workshop Management Software that simplifies and automates the daily tasks of running a mechanical Workshop. Using innovative technologies, Workshop Mate removes common frustrations experienced at the Workshop – opening your doors for future growth.
Workshop Mate features include Job Management, Stock Management, Quotes, Invoicing, Integrated Accounting, Barcoding, Customer Bookings, Service History, Job Allocation and more – in the one central, easy-to-use application.
Never tried Workshop Mate? Give Workshop Mate a try today for free! Click the button below to start your 14-day free trial.