Getting Customers in any industry isn’t an easy task! Every Workshop Owner wants to get more customers, but how do you that?
Here are 5 Ways Your Workshop Can Get More Customers in 2023.
1. Ask for Referrals
Referrals are by far the best and cheapest way to generate new customers for your Workshop. However, you can’t just sit back and wait for referral customers to walk through your doors, because it won’t happen. To generate referral leads, it is important that your Workshop implements strategies that motivates and rewards your past customers to provide a referral.
The key to receiving referral leads is offering your current customers something of value. Think about offering a saving or a discount on a future service if they refer a new customer to your Workshop. The more valuable your proposition is for customers, the more willing they will be to provide referral customer leads.
2. Focus on Increasing your Online Presence
The internet is changing the way that all businesses find customers. How do customers find their next Mechanic? They go to Google and search for a nearby Mechanical Workshop. To get more customers for your Workshop in 2023, you need to focus on increasing your Online Presence.
The first thing that you need to do is list your Workshop on all search engines like Google My Business, Bing Places and Yahoo Business listing. This way when a customer who lives within a close radius of your shop searches for a mechanic online, your workshop will appear as an option.
To increase organic traffic to your website you should look to implement an SEO strategy. SEO is the process of improving your website's technical configuration and content so its pages can become easily accessible on online search engines. For example, when a user searches Online for "Mechanic Sydney", SEO is the process of getting your website into the top position. Having a strong SEO strategy will lead to better website traffic and ultimately more customer acquisition opportunities.
3. Utilise Social Media
Don’t realise the power of Social Media? Statistics show that 67% of the Australian Population have a registered Social Media profile. In saying that, social media is a massive opportunity to drive new customers to your Workshop.
To acquire new customers, implement different social media marketing strategies that boost engagement and grow awareness. The benefit of utilising social media is you can position your Workshop in front of the largest pool of relevant and potential customers.
4. Grow Your Online Reviews
The impact that Online Reviews have on Customer Acquisition cannot be understated. Recent studies show that 93% of customers use Online Reviews to determine what to buy and who to buy from. To get more customers to your Workshop in 2023, you need to focus on building and growing your Online Reviews.
After you have serviced or repaired a customer’s vehicle, ask them to leave a review of the experience online. Like we mentioned in the referral section, think about offering an incentive to get your customers to leave a review. You need to motivate them and give them a reason as to why they should help. Online Reviews are often all it takes to get a customer to choose your Workshop over your competition.
5. Implement Paid Advertising
It’s no secret that the Auto Repair Industry is an extremely competitive industry. There are often 3-5 different Workshops in the any one suburb. In saying that, to get more customers you need to stand out from the competition.
One of the best ways to put yourself in front of the competition is to implement paid advertising. Implementing paid advertising will place your Workshop at the forefront of a page when a relevant user searches a targeted keyword.
Before you consider implementing paid advertising, it is important that you understand pricing set ups, terms / conditions and that you set a budget cap.
Acquiring customers is never an easy task. To get more customers to your Workshop you need to implement different strategies that make customers want to choose you over the competition. The 5 strategies presented are a few proven ways you can get more customers to your Workshop in 2023 and beyond.
We hope you enjoyed reading this article. To read more articles like this, please visit the Workshop Mate latest news page here.
About Workshop Mate,
Workshop Mate by Jeal is an Australian, Web-based, Workshop Management Software that simplifies and automates the daily tasks of running a mechanical Workshop. Using innovative technologies, Workshop Mate removes common frustrations experienced at the Workshop – opening your doors for future growth.
Workshop Mate features include Job Management, Stock Management, Quotes, Invoicing, Integrated Accounting, Barcoding, Customer Bookings, Service History, Job Allocation and more – in the one central, easy-to-use application.
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