How to Get More Referrals to your Workshop

26 Apr 2023 Helpful Tips


Referrals leads have always been one of the most effective and widely used methods for generating leads for auto repair workshops. The reason why referral leads are so valuable for businesses is because they are much cheaper to acquire compared to advertising mediums.

Workshop Mate has put together 5 tips that your Workshop can use to get more referral leads in 2023.

Let’s get into it.

1. Provide Excellent Customer Service

The only way that your Workshop is going to acquire referral leads is by providing excellent customer service. No customer is going to refer a friend or family member to a business that they did not like or enjoy going to.

To get more referral leads for your Workshop you need to go out of your way to ensure the customer has the best experience. Make the service and repair process easy, be upfront and honest with customers, give their car a quick clean, anything that you can think of to make the customers experience better do it!

Having the best customer service is the most important factor and only way that your Workshop will get more referral leads in 2023.

2. Introduce a Customer Rewards Program

One of the most successful ways of receiving more referral leads is by introducing a customer rewards program. Why do airlines offer customer rewards programs? Why do supermarkets offer everyday rewards? Because it works. Customer rewards motivates customers to continue to spend time and time again.

If you have a strong rewards offering that gives customers valuable incentives like future service discounts, many customers will tell their friends, who in turn may want to take advantage of what you are offering.

3. Offer Customers an Incentive

Most customers will be happy to drop their car off for their regular service, pick it up and forget about the process for another year. As a Workshop owner, you want to get your customers talking about your business as much as possible.

One of the best ways to increase referral opportunities is to offer your customers an incentive if they provide new referral leads to your business. Similar to rewards, but a little bit different, you can approach a customer and offer them say 20% off their next service by just referring a couple of people to use your business.

Yes, you may need to invest a small amount like a 10-20% saving but if you are getting a brand-new customer who pays 100% of your price you are in front by a long margin!

4. Build Your Online Reviews

This may surprise you to hear but studies have shown that 93% of Australians use online reviews to determine what Mechanical Workshop to use. To generate more word of mouth / referral leads it is important that your Workshop builds and grows your online reviews.

Think about it, if you see one of your friends post a glowing review about a business, would you consider trying them out?

After you have serviced or repaired a customers car ask them if they can rate the experience online. Building your online reviews can and will lead to more referral leads for your Workshop.

5. Have the Best Price

Let’s face it, price is often the key determining factor when it comes to choosing things to buy.

To get more referral leas to your Workshop it is important that you offer the most competitive pricing. To do so, you need to keep a close eye on your competition and adapt to any pricing changes they may make.

Having the best price will lead to more customers as a whole and will put your Workshop in a strong position to achieve sustained growth.

Final Word,

Referral Leads have and always will be one of the best lead forms for Mechanical Workshops. To increase referral leads, it is important that your Workshop implements the right strategies that achieve customer satisfaction and get customers talking. The 5 tips presented are a few good ways your Workshop can get more referral leads in 2023.

We hope you enjoyed reading this article. To read more articles like this, please visit the Workshop Mate latest news page here.

About Workshop Mate,

Workshop Mate by Jeal is an Australian, Web-based, Workshop Management Software that simplifies and automates the daily tasks of running a mechanical Workshop. Using innovative technologies, Workshop Mate removes common frustrations experienced at the Workshop – opening your doors for future growth.

Workshop Mate features include Job Management, Stock Management, Quotes, Invoicing, Integrated Accounting, Barcoding, Customer Bookings, Service History, Job Allocation and more – in the one central, easy-to-use application.

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