Building trust with customers is the key to success in the Australian Auto Repair Industry. If your Workshop doesn’t build trust with customers, you could risk losing them to the competition or worse, face insolvency.
Here are 5 Ways Your Workshop Can Build Trust With Customers.
1. Leverage Online Reviews
72% of Motorists feel anxiety around visiting an Auto Repair Store. To build trust with your customers you need to do everything in your power to ease their anxiety. One of the best ways to build trust is by leveraging Online Reviews.
90% of Australians use Online reviews to determine who to buy with. Online Reviews give potential customers the ability to see what your workshop has done in the past. If you have countless positive reviews from past customers, new potential customers will be more enticed to trusting your shop and even book their car in with you.
To get the best results from Online Reviews you need to make them easily accessible. The best place to collect Online Reviews include Google, your Facebook account and your Workshop Website.
Related Article: How to Grow Your Workshops Online Reviews.
2. Become Certified
A great way to build trust with customers is to become certified / accredited from Auto Repair Industry Bodies. Many Motorists are fearful of placing their car in with a mechanics who may not know what they are doing.
To further build trust with customers, Reach out to leading industry bodies for certification and accreditation. Being certified shows customers that you have went to extreme lengths to display that you know what you’re doing.
Once you receive a certification or accreditation make sure you promote it as much as possible. Place it on your Workshop Website, your Facebook Business page, and even create a physical sign to put on the exterior of your shop or at your reception area.
To find location Industry bodies in your state visit the Australian Automobile Repairers Association here.
3. Have a Professional Website
45% of Customers won’t consider buying from a business that doesn’t have a website. To build trust with potential customers you need to have a unique, registered Workshop Website. The problem with not having a website is customers may question your Workshops legitimacy.
Having a Workshop Website gives customers the ability to learn about your services, understand where you are located, book in their next service or repair and most importantly read your past customer reviews. A Workshop Website is by far and away the ultimate tool to build trust with customers in 2022.
Related Article: 5 Must-have Features Your Workshop Website Needs.
4. Offer Advice
A quick, simple, and cost-effective way to build trust with customers is by simply providing advice to your customers. Customers want to know why something may need to be repaired and often they don’t get a detailed understanding or response.
Let customers know what they can do in future to avoid experiencing the same issue. Show them why something may need to be repaired and provide visual images. Offering a good level of feedback can be all it takes to build trust with customers.
5. Keep Your Promise
This is arguably the most important tip… Keep your promise! There’s nothing more frustrating than booking your car in to get serviced or repaired and finding out that it doesn’t meet your expectations. To build greater trust with your customers you need to do everything in your power to do what you say you are going to do.
Make sure your services are always completed correctly, stay on time and most importantly, notify customers early if you think you are running late or are facing some delays. The more you keep your promise and satisfy the customers’ requirements, the greater trust you will build and the more customers you will gain, it’s really that simple.
Related Article: The Best Strategies to Improve Customer Service at your Workshop in 2022.
Trust is always going to be the most important factor when running an Automotive Workshop. If customers don’t trust your Workshop, you won’t go too far. It’s so important that your Workshop does everything in its power to build trust with your customers. The 5 tips mentioned above are a few great examples of ways your Workshop can build trust with your customer.
About Workshop Mate
Workshop Mate by Jeal is an Australian web-based workshop management software that simplifies and automates the everyday tasks of running a mechanical workshop.
Workshop Mate includes key everyday management features like Quotes, invoices, barcoding, parts inventory management, customer reminders, service history, job allocation and tracking, Xero/MYOB integration, and more in the one central easy to use software application.
Give Workshop Mate a go today, click the button below to start your 14-day free trial of Workshop Mate.