Lockdowns, restrictions and social distancing have severely impacted all workshops around the world. However, the doom and gloom look set to change. A recent study from researchandmarkets.com showed that the automotive repair and maintenance services industry is projected to grow by over 6% by 2025.
The data found in the study underlines that the growing demand for automobiles linked with the lowering average age of car ownership and growing concern among people for road safety has provided a silver lining for workshops.
Used car sales have been in great demand in Australia due conservative customer spending in the wake of the pandemic. With used cars sales growing around Australia the demand for service and part repairs, and other maintenance will increase. Used cars require more TLC largely due to age but most important to keep the vehicle safety compliant with the ever-growing emphasis on car safety standards. This spells good news for those in the automotive mechanical industry as demand looks to grow sharply.
Tips for keeping your workshop ahead:
Tip 1: 5-star customer experience:
Customer satisfaction is crucial for all workshops. Providing an exceptional customer service will lead to customer trust and most importantly customer loyalty. Loyalty is key for workshops as this would give you a key recurring revenue every time the customer needs any type of service or maintenance
SMS reminders: Remind customers when their car is up for a service. A simple SMS reminder can show the customer that you are looking out for their best interest. This would create loyalty and keep them away from competing workshops.
Honesty: Once you have inspected the customers vehicle, be honest with any associated costs and works that need to be done. Nothing infuriates customers more than additional costs they are not aware of. A simple explanation of the works and a breakdown to the reasonings behind the cost would build trust with your customers.
Provide a wow factor: Customers are very particular with their spending. Providing something out of the ordinary can create a great point of difference for your workshop against your competition. A wow factor could include adding a complimentary scent diffuser, a quick wash of the outside of the car or a exclusive special offer promotion. This would provide a wow factor for customers when they pick their car up after a service offering something they may never have experienced before.
Tip 2: Increased efficiency:
Time is vital for everyone. Bookings and completion times should be as accurate as possible. Customers who arrive to the workshop and find out their car may still be an hour or so away from completion could create a major disappointment, anger and infuriation. Sometimes things do not stay to schedule but if you are running late a simple automated SMS could be a solution to keep the customer in the loop removing the shock factor upon arrival.
Tip 3: 5–star online presence
Customers are becoming more reliant on the when deciding their purchasing choices than ever. Workshops who do not have an accessible online presence would be leaving the door closed to a large potential customer base. The web is the best tool that can be used to find customers who may not even heard of your workshop.
Online web essentials:
- Personal website: For customers to view and enquire about all your services.
- Social Media presence: Social media is the largest hotspot for traffic on the web. This gives you the largest online community linked with personal messaging services so you can respond to potential customers and even arrange bookings on the spot.
- Google Reviews: Customers want to know the reputation of workshops before putting their beloved vehicle in. Google reviews is the best tool for potential customers to hear your success stories and testimonials.
Tip 4: Workshop management system
To keep on top of your day to day, the best tool for workshops is an online based management system software. Online based workshop software such as Workshop Mate allows workers to completely manage inventory, bookings, automated SMS reminders and so much more, allowing you to manage your workshop seamlessly no matter the situation.
For a no obligation free trial of the Workshop Mate management system, contact us on firstname.lastname@example.org or click the below button. At zero cost you have nothing to lose!