We are not going to sugarcoat it, acquiring customers can be expensive. With growing demand for automotive repairs Workshop Mate has a put together a full breakdown on ways you can easily acquire customers and maximise your profit.
Create a website:
The internet is our go to source of information. 81% of people searched online for goods or service prior to buying it. A website is an online destination where customers can find out about your products and services 24/7. An online website gives visitors the ability to learn more about your workshop, have their questions answered and even book in for a service.
The perception workshops assume is that getting a website is expensive. There are many online platforms such as Wix.com and Squarespace who offer templated websites completely free. Workshops also have the ability to source a professional, unique and SEO friendly website for as little as $16 a week. .
Google my business page:
A great way workshops can gain more customers is by creating a google my business account. Google my business is a free online tool for businesses that enables you to market your website on Google Search and Google Maps. This is so important for your Workshop as this will give your local customers a quick and easy way to find out who you are, the services you provide and book in for service or registration.
With Customers now researching online for local mechanics more than they ever have before, not having your business listed on Google could force potential customers over to your competitors.
62% of customers base their buying decision on your online reviews. Customers want to know who you are, what your track record is and what you can do for them. To acquire customers Workshops MUST enable Google Reviews.
Google reviews provides workshops with an automated system that lists all reviews past customers have given your workshop and presents this beside your website for potential customers to view. Choosing what mechanic to go to is a challenging choice for people, having positive reviews enabled through Google will lead to greater customer acquisition.
Create a Facebook page:
Facebook is the most used social media platform in Australia. Similar to a website, a Facebook business page will let all Facebook users know of your workshop.
Facebook offers businesses the free Facebook messenger tool which gives you the ability to communicate 24/7. This is so important for all workshops as this gives potential customers immediate access to enquire or even book in a time.
Starting a Facebook page is free and has no costs whatsoever. Facebook is a great way to cheaply acquire further customers for your Workshop.
Workshops can enable paid advertisements through Google Ads and Facebook Ads. Online advertisements provide you with prime positioning on relevant Facebook newsfeeds as well as top positioning on Google when someone searches for your targeted keywords.
Online advertising can be quite expensive for businesses however this does provide increased customer acquisition.
Word of mouth marketing:
The cheapest and easiest way workshops can acquire customers is through word-of-mouth marketing.
Simple customer service techniques such as SMS reminders, cleaning the customers car, and leaving a small unexpected gift could create a point of discussion with your current customers who in turn could persuade their friends to use your workshop over other competitors. Word of mouth is a quick, easy and cheap way to acquire more customers for your Workshop.
A great way to increase your customers is by using Traditional marketing techniques. Good examples include small newspaper advertisements, flyers, business cars and posters. Traditional marketing gives you the ability to reach customers who may not have access to the online world.
How to keep your current customers
Acquiring customers is only half the battle won. Just as important for workshops is maintaining your existing customers.
Here are a few tips on effective ways to keep your current customers:
Provide exceptional customer service:
Remind your customers of their booking and keep their booking on schedule. There is nothing more frustrating than showing up to the mechanic and finding out that the car is still an hour away from being done. Simple text ETA reminders can help differentiate yourself from your competition resulting in greater customer acquisition.
Get personal with your customers:
Simple check-ups once or twice a year with customers via email, phone or text can give you a great advantage over other workshops. Checking in and seeing how a customer is going shows them that you care about them and their interests.
Give the car a quick clean:
This is as basic as giving the car a quick hose or vacuum. The majority of workshops do not provide cleaning to their customers which means you can capitalise and provide a wow factor.
In conclusion there are many different methods you can use to acquire and retain customers for your workshop. Using the recommendations above we believe you will enhance your workshop customer acquisition.
If you have any questions please let us know on email@example.com or 1300 473 744