Studies show that 72% of Australian consumers find their next workshop online. To add to this a further 55% visited the chosen workshops website prior to booking in their next service or repair. This proves that Websites are now a MUST have for Australian mechanical workshops.
You have to admit it, there isn’t a single day that goes by where we don’t use the internet for research or leisure. As Australian consumers shift to online when looking for their next car mechanic, a website is something your workshop just can’t do without.
We get it! Many workshop owners may be hesitant to invest in a website due to price, IT experience or skill sets, but in reality, it is so much cheaper and easier than you think!
Here are 5 reasons why Australian Workshops must have a website in 2021.
1. Increases your Workshops visibility
At the end of the day, your primary focus is to service and repair cars whilst providing exceptional customer service! For many Australian workshops the primary way you market your business is through word of mouth.
Yes, word of mouth marketing is good, but it can only get you so far. How will people who haven’t driven by your workshop find out about you? They couldn’t. A workshop website increases your workshops visibility to potential customers in your local area. Using Google, customers will be able to easily find out about your workshop and the services you provide – giving you a greater opportunity to capture customers who would otherwise never have heard of you.
2. Builds trust with your customers
The biggest thing in the auto repair industry is trust. 72% of Australian drivers feel anxiety around visiting an auto repair store. Australian drivers will only attend a workshop that they trust and who they know will provide them with exceptional service.
To put things into perspective 81% of customers base their buying decision on online reviews. A Workshop website gives you an opportunity to build trust with potential customers through the power of online reviews.
Put yourself in a customer’s shoes. Would you book in with a workshop that has no online reviews? The answer is probably no.
The benefit of a Workshop website is you can have a dedicated section that shows potential customers your past experiences, reviews, and testimonials.
Related article: Why online reviews should be your workshops number 1 priority.
3. Provides customer flexibility
A website is often your customers’ first point of contact with your Workshop. If your Workshop is not online, you’re making your customers process that much harder.
A workshop website gives potential customers complete flexibility to research and enquire about your services at a time that suits them best.
Many Australians have trouble contacting a workshop during business hours. Having a workshop website removes customer dependence on calling a workshop to find out about the services or to book in a time.
4. Your competitors are online
Keep your customers close but keep your competitors closer. If you don’t have a website there is a good chance your competition does.
If a potential customer is searching for their next mechanic, they will begin online. If your workshop doesn’t appear in Google, but your competitors do, the customer will go with them. When this happens, your workshop could lose thousands in revenue. Not having a specific website puts your workshop behind the competition instantly.
5. Customers expect a company website
45% of Australians won’t even consider using a workshop that doesn’t have a website. Having a website is now an expectation for customers in 2021. Off the bat potential customers will see sceptical about your workshop and will wonder if you are legitimate or not.
Where Workshop Mate can help?
Workshop Mate by Jeal specialises in creating professionally designed, responsive and SEO optimised workshop websites that provide optimal presence online.
One of the biggest myths around websites is they are large and expensive. With Workshop Mate you can get a top performing website from as low as $16 per week. One customer and the website is well and truly paid for.
Workshop Mate’s websites are easy to use with full one-on-one training provided – No IT experience required.
Workshop Mate has built websites for hundreds of Australian Workshops, and we understand your vision. Call us today on 1300 473 744 to see how we can help your workshop with a brand-new website.