Are you looking for new ways to increase revenue at your Workshop? If so, you’ve come to the right place.
Workshop Mate has put together 5 Ways your Workshop Can Increase Revenue in 2022.
Let’s get started!
1. Maximise Part Sales
Part Sales have and always will be one of the best ways to increase revenue in the Auto Repair Industry. There’s only so much revenue you can generate out of a regular service or registration inspection. To increase revenue, your Workshop needs to put a strong focus on maximising part sales.
Some vehicles you service, or repair will need additional or replacement parts. Try to do everything in your power to get the customer to purchase those parts from you and not another provider. If you find something on a customer’s vehicle that may need to be replaced, make recommendations. Explain to customers the reasons why they may need a replacement a part and try to have a part in stock for them to purchase directly from you. The more parts your Workshop sells, the more revenue you will generate it’s that simple.
Related Article: 5 Factors That Affect Profitability for Mechanical Workshops.
2. Leverage Repeat Bookings
The ultimate goal for every Mechanical Workshop is to get customers to return. If your Workshop wants to increase revenue you need to retain as many customers as possible.
The only way your Workshop will retain customers is by offering 5-star customer service. Look out for your customers, complete customer jobs on time, and do everything in your power to make the service experience easier. Having a strong customer retention rate builds a strong foundation for your Workshop to grow.
Related Article: The Best Strategies to Retain Customers at Your Workshop.
3. Offer Online Bookings
To acquire and retain customers at your Workshop you need to offer the fastest and easiest service experience. The best way to simplify a customer’s service process is by offering online bookings.
Using a Workshop Website, customers can book in their next service or repair online at a time that suits them best. What makes this so beneficial for both your shop and your customer is, neither party needs to call or email to request and accept bookings.
The less time your mechanics spend taking booking admin tasks, the more jobs they will complete which will ultimately mean your shop can take more bookings.
Related Article: How Australian Workshops Can Acquire Customers in 2022.
4. Review your Pricing Strategy
To increase revenue at your Workshop it is so important that you frequently review your pricing strategy. Customers are becoming more and more price sensitive; many are leaving their regular mechanics for cheaper alternatives.
To gain a competitive advantage it is important that you research what your competition is offering and try to better their deals. By staying on top of your competitors pricing you have the ability to update your pricing to further entice customers. The better your workshops pricing is, the more customers you will get!
Related Article: 5 Signs Your Workshop Could Have a Cashflow Issue.
5. Online Reviews
81% of Australian Motorists use Online Reviews to determine which mechanic to go to. Online reviews is so important for customer acquisition and cannot be overlooked.
Customers want to know a Workshops reputation before they put their much-loved vehicle in with them. To increase revenue, your Workshop needs to collect online reviews from past customers. Ask your customers to leave a review after their attendance. Online reviews can be the ultimate deciding factor in determining whether a customer chooses you or the competition.
Related Article: How to Grow Your Workshops Online Reviews.
Increasing revenue is one of the most important parts of running a Mechanical Workshop. The 5 examples mentioned above are a few great ways your shop can increase revenue in 2022 and beyond.
We hope you enjoyed reading this article. To read more articles like this, please visit the Workshop Mate latest news page here.
About Workshop Mate,
Workshop Mate by Jeal is an Australian, Web-based, Workshop Management Software that simplifies and automates the daily tasks of running a mechanical Workshop. Using innovative technologies, Workshop Mate removes common frustrations experienced at the Workshop – opening your doors for future growth.
Workshop Mate features include Job Management, Stock Management, Quotes, Invoicing, Integrated Accounting, Barcoding, Customer Bookings, Service History, Job Allocation and more – in the one central, easy-to-use application.
Never tried Workshop Mate? Give Workshop Mate a try today for free! Click the button below to start your 14-day free trial.