We are not going to lie, getting customers for your workshop is hard work. If your Workshop doesn’t have a clear marketing plan in place you could risk overspending or losing customers to the competition.
It’s fair to say the Australian Auto Repair Industry is continuing to change. What worked in 2021 may not work in 2022, so it is so important that your workshop reassess your current Marketing strategy.
Here are a few ways Australian Workshops Can Cheaply Acquire Customers in 2022.
1. Workshop Website & SEO:
95% of Australian motorists find their next mechanic through the internet. To cheaply acquire customers for your Workshop in 2022, you need to have a Website. Having your own dedicated Workshop Website gives potential customers a central destination to learn about your workshop, the services you provide, where you are located and even book in their next service or repair without having to call or email.
A website is best way to acquire customers for your workshop in 2022. There are many free templated website providers available online. For Australian Workshops looking for a unique, professional, user friendly and SEO optimised Website, there are options available for as cheap as $16 a week.
Related Article: Why Australian Workshops MUST Have a Website?
2. Social Media is King
In 2022 social media is king. Have a think about it, there isn’t a single day that passes where we don’t use social media. Such is the enormity of social media, almost 21 million people have a registered social media account in Australia. With almost 90% of Australians having some form of social media it makes it a massive opportunity for your Workshop to market to.
To cheaply acquire customers your Workshop needs to have a Facebook & Instagram business page. Like a website, a social media business page gives users the ability to find and learn about your Workshop.
The greatest benefit of social media is it is completely free to create an account.
Related Article: How to Use Social Media To Grow Your Workshop.
3. List your Workshop online
Australian Motorists use many different search engines when looking for their next mechanic. What one person uses could differ from the next, so it is important that your Workshop is seen on as many search engines as possible. The way to do this is by listing your business on listing platforms.
List your Workshop on Google, Bing, Yahoo, and Yelp. Listing your Workshop online increases your visibility and puts you in front of as many potential customers as possible - no matter what search engine they are using.
Listing your business online is also completely free.
4. Encourage Google Reviews:
63.6% of Australians base their buying decision on a business’s online reviews. To acquire customers for your Workshops you MUST encourage Google Reviews.
Potential customers want to see what your Workshop has done for others before they spend their hard-earned money with you. Put yourself in a potential customers shoes, would you put your car into a workshop that has negative or no online reviews? The answer is likely no.
Encourage your customers to leave a review after you have serviced or repaired their vehicle. The more reviews your business has, the more customers you will acquire.
Related Article: How to Grow Your Workshops Online Reviews.
5. Traditional Marketing:
Even though the world is moving to digital, traditional marketing is still just as powerful.
Some great traditional marketing techniques your Workshop can use to acquire customers include:
- Take out a small ad in your local newspaper
- Business Signs
- Business Cards
Traditional marketing gives you the ability to reach customers who may shun digital platforms.
6. Paid Advertising:
Paid Advertising is a proven method of gaining quick customers. If your Workshop has adequate funds available to invest in online advertising, you can enable ads on platforms like Google, Facebook, Instagram, and YouTube.
Online advertising can be expensive; before your Workshop begins paid advertisements it’s highly recommended that you investigate the risks, understand the market you are catering to and implement a budget.
There are many ways to acquire customers quickly and cheaply for your Automotive Workshop. Using the tips mentioned above your Workshop will go a long way to having strong customer acquisition throughout 2022 and beyond.
To read more blogs like this, visit our news section here.
About Workshop Mate
Workshop Mate by Jeal is an Australian Auto Repair Industry Specific, web-based management software that automates the daily tasks of running a mechanical workshop.
Workshop Mate includes all your everyday features in one central easy to use software. Get all-in-one quotes, invoices, barcoding, parts inventory, SMS reminders, service history, job allocation and tracking, Xero/MYOB integration, and more – everything you need to run your workshop efficiently.
If you’ve never used Workshop Mate, now is the best time to have a go.
Click the button below to start your 14-day free trial of Workshop Mate.